Keang Liu

MBA Candidate | Digital Marketing & Analytics

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Skills

What I Do

Marketing

Digital Marketing SEO/SEM HubSpot CRM Google Analytics Google Ads Social Media Marketing Content Strategy

Analytics

SQL (in progress) Excel & Pivot Tables Demand Forecasting Campaign Metrics

Tools

Canva Adobe Photoshop Asana PowerPoint Google Workspace

Background

Education

University of California, Riverside
Master of Business Administration, Concentration: Marketing
GPA 3.7 | Expected June 2026
University of Illinois, Urbana-Champaign
Bachelor of Arts in Sociology
Graduated May 2023

Work

Experience

Teaching Assistant UCR
Sep 2025 – Jun 2026
  • Designed structured lectures for 100+ students using Google Slides.
  • Conducted LinkedIn resume workshops, improving average project grade by 8%.
Google Slides LinkedIn Coaching
Administrative Assistant Amazing International Group
Oct 2023 – Jun 2024
  • Ran HubSpot email outreach campaigns, boosting click rates by 12%.
  • Published weekly WeChat social content tracked via Google Analytics, increasing audience interaction by 15%.
HubSpot Google Analytics WeChat
Marketing Coordinator Laoniu Foundation
May 2021 – Apr 2022
  • Created marketing visuals with Adobe Photoshop & Canva, growing social engagement by 17%.
  • Analyzed campaign metrics in Excel using pivot tables, improving CTR by 10%.
  • Grew audience reach by 14% via strategic Baidu News campaign timing.
Canva Adobe Photoshop Excel Baidu News
Administrative Assistant China Mengniu Dairy
Jun 2020 – Apr 2021
  • Tracked 5+ online promotional campaigns and managed timelines and deliverables.
  • Built competitor analysis pitch decks in Excel & PowerPoint.
Excel PowerPoint Campaign Management

Achievements

Projects & Competitions

International Collegiate Business Strategy Competition (ICBSC) CMO
April 2026
  • Executed market penetration strategy using customer preference data, growing Area 3 market share from 25% to 33.4%.
  • Optimized multi-regional ad budgets via demand forecasting, driving 79% EBT growth within one year.
Strategy Market Analysis Budget Optimization

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